Make a reel to share industry knowledge or give product tips When brainstorming ideas for your reels, focus on what will bring value to your audience. Sharing expert tips from your industry or insights about your products not only promotes your brand but also educates your viewers in an engaging way. To keep your audience hooked, get creative with clever transitions between clips or add a voiceover to explain your content. Don’t forget to include automatic captions, as many people watch reels without sound. For More Articles And Courses Click here Before sharing your reel, be sure to write a captivating caption and consider geotagging your location to increase your reach. Watch this video to learn how to create a reel that educates your audience while keeping them entertained! Make a reel to share industry knowledge or give product tips 2 Nine in ten doctors may not say this, but we do know that Reels can help grow awareness and interest for your brand! Hi, I’m Thomas, and today, I’m going to show you how to create a fun-to-make, fun-to-watch reel that boosts your brand while providing value to your audience. Sharing expert tips from your industry and showing the realness behind your business is a great way to build credibility and trust. Plus, it’s a fantastic format for highlighting your product’s features or benefits. For example, let’s say I run a charming little plant shop with a beautiful collection of plants. I’ll create a pro tip reel on how to keep a hoya plant happy. Did you know that most people watch reels with the sound off? So, let’s make sure our content works for both sound-on and sound-off viewers. I’m capturing a variety of shots here. Notice how I end my second clip and start my third with a smooth transition, keeping things interesting. It’s important to think about how you transition between clips to maintain engagement without distracting from your story. Next, I’ll add a voiceover: “Make sure your hoya leaves are healthy and green by watering every one to two weeks when the soil is dry. And there you have it—a happy hoya!” For my sound-off audience, I’m going to add auto-captions, encourage interactivity with a call-to-action in my caption, and tag my location. 1.How-to videos Now that you’ve met Thomas and learned more about creating educational reels, let’s dive deeper into each of the topics he covered. From crafting engaging content to adding voiceovers, transitions, and captions, we’ll break down the steps to help you create reels that not only boost your brand but also engage and educate your audience effectively. Let’s get started! 2.Voiceover Here’s how to keep your hoya plant happy: Healthy Leaves: Make sure the leaves are vibrant and green. Watering: Water the plant every one to two weeks when the soil feels dry to the touch. Sunlight: Provide indirect sunlight for the best growth. And there you have it—a happy hoya! 3.Share tips When coming up with ideas for your reels, always consider what your audience will gain from watching your video. Sharing industry tips not only promotes your brand but also provides valuable information to your audience. Think about what you can offer from your unique perspective, based on your expertise in your field—you’re the expert, after all! This format is great for building credibility and trust with your audience. It can also be used to highlight the features and benefits of your products, which helps generate interest and position your product as a solution. These ideas can inspire creativity and get you started on making engaging content that builds awareness and connects with your audience. 4.Create transitions Reels isn’t just a video format—it’s also an editing tool! Surprise, you’re a video editor now! One of the most useful skills to learn as an editing newbie is mastering transitions. With Reels, you can combine multiple clips or photos into one video, and how you transition between them is key to keeping your audience engaged without distracting from your story. In our demo reel, we used the “dip in, dip out” transition. To recreate this, start a few feet away from your subject. Record as you move the camera towards them until the screen goes dark. For the next clip, begin with the camera pressed against your subject, with the screen dark just like the end of the previous clip. Then, pull the camera back a few feet. You’ve now created a seamless “dip in, dip out” transition! This is just one type of transition. Another common method you’ll see in Reels is the “cut on action” technique, which involves matching the movement of two clips to hide the cut. This creates a smooth transition, especially when there’s a continuous action between the clips. Try it out yourself. 5.Add a voiceover and captions One great way to personalize your reels is by adding a voiceover, making you the narrator of your story. After recording your reel, tap the button to start your voiceover. Hold to record, and you can use the slider bar to adjust where you want your voiceover to begin. Once you’ve finished, you can also adjust the volume of your voiceover and camera audio for balance. Since many people watch reels with the sound off, it’s smart to add captions as well. Instead of typing them out manually, you can use auto-captions. Tap the stickers button, select captions, and they will automatically generate for your audio. If needed, you can edit the captions by tapping on the text and making any changes. You can also adjust the text color to fit your style. If you want a voiceover but don’t want to use your own voice, no worries! You can use the text-to-speech tool. Add text to your reel, tap the text bubble, select the three dots, and choose “text to speech.” From there, you can select the voice option. You can leave the text on-screen as captions or drag it off if you don’t want it
